My Design Process

Introduction

After you have submitted a request for proposal, I will review a preliminary strategy with you and an estimate of costs. A formal proposal will then be submitted for your approval that will clearly outline all expectations, timelines and costs associated with your project.

  • Consultation
  • Project scope and approach
  • Proposal

Strategy

Once you have determined that I am the perfect fit for your project, I will finalize your project details into a comprehensive strategic plan. Since each client has varying needs, each client requires a unique plan. I’ll analyze your individual goals and explore various creative and technical options that will get you the results your looking for.

  • Competitive research
  • Final scope & strategic plan
  • Flowcharts and storyboards

Creative

This is the fun part! I use the discoveries and vision of your project to bring it to life. In most cases, you will be presented with up to three layout and design options. I’ll get your input and make any necessary changes before the final design is implemented.

  • Look and feel
  • Branding style guide
  • Final design

Production

This is where the behind the scenes action takes place. We’ve been working hard together and now it is my turn to put all of the pieces together. For Print projects, I’ll coordinate with the printer to get all of your files perfected ensuring a smooth and superior print process. For Web projects, I bring technology and design together fabricating a dynamic, user-friendly site for your visitors.

  • XHTML & CSS
  • Motion graphics
  • Content integration
  • Testing and quality assurance

Victory! Final phase

It’s been a successful process so far; let’s finish it up by launching your Website or getting your designs off to print. It doesn’t end here. I immediately start charting the traffic on your Website in order to measure the site’s success. I may recommend changes that will further increase the performance of your Website based on the your visitor’s activity.

  • Print production
  • Final walk through & training
  • Website launch
  • Success tracking